Orbi Yokohama's Black Burger Bun Encases Deep-Fried Frog Meat
Laura McQuarrie — March 3, 2015 — Lifestyle
References: prtimes.jp & en.rocketnews24
After releasing a colorful Earth-inspired burger, Orbi Yokohama continues to come up with unusual fast food creations—like this black burger bun that sandwiches a set of deep-dried frog legs.
The nature activity center's menu items are directly tied to museum exhibitions, and in this case, the unusual burger celebrates the Deadly Poison Exhibition. Since colors are often an indicator of a poisonous animal, this colorful burger is a clever way to highlight the exhibit on some of the world's most poisonous animals. If the frog legs sticking out of the burger seems too unappealing, the cafe also offers a Frog Egg Sweet dish that mimics the look of frog eggs, as well as a vibrant frog climbing up an earthy bank—kids will definitely get a kick out of both.
The nature activity center's menu items are directly tied to museum exhibitions, and in this case, the unusual burger celebrates the Deadly Poison Exhibition. Since colors are often an indicator of a poisonous animal, this colorful burger is a clever way to highlight the exhibit on some of the world's most poisonous animals. If the frog legs sticking out of the burger seems too unappealing, the cafe also offers a Frog Egg Sweet dish that mimics the look of frog eggs, as well as a vibrant frog climbing up an earthy bank—kids will definitely get a kick out of both.
Trend Themes
1. Unconventional Fast Food Creations - The black burger bun with deep-fried frog legs showcases the trend of unusual and adventurous food creations in the fast food industry.
2. Innovative Menu Tied to Exhibitions - Orbi Yokohama's menu items directly tied to museum exhibitions highlight the trend of incorporating themed food items that enhance the overall visitor experience.
3. Colorful Food as Educational Tool - The colorful burger and frog egg sweet dish demonstrate the trend of using visually engaging and educational food items to raise awareness and educate about specific topics, such as poisonous animals.
Industry Implications
1. Fast Food Industry - The unconventional creations by Orbi Yokohama's Black Frog Burgers present disruptive innovation opportunities to attract adventurous eaters looking for unique fast food experiences.
2. Museums and Exhibitions - The innovative menu items tied to museum exhibitions offer disruptive innovation opportunities to museums and cultural institutions seeking to enhance visitor engagement by incorporating themed food experiences.
3. Educational Food Services - The use of colorful and visually engaging food items as educational tools presents disruptive innovation opportunities for organizations involved in food services catering to educational settings like schools and nature centers.
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