The Bjorn Holm Reto Creates Waves with His Design
Romina S. Cortellucci — June 3, 2012 — Eco
References: boboholm & viacomit.net
Bjorn Holm Reto recycles skateboards to create surfboards. The two sports have been synonymous since the inception of skateboarding by surfers. Since then the sports have continually learned and grown from each other. The Reto project is the perfect amalgamation of the two. The project began back in December 2011, when Finnish designer Björn Holm decided to use broken skateboard wood to create a surfboard.
The Bjorn Holm Reto project cleverly refurbishes the bright colorful wood that would otherwise end up in landfills. Holm, who studied furniture design, took on the daunting task to solely use skateboard wood on the board. The difficulty with only using skateboards is that they lack straight lines. However, Holm's DIY project succeeded and he created a 6'4" surfboard that can ride the waves.
The Bjorn Holm Reto project cleverly refurbishes the bright colorful wood that would otherwise end up in landfills. Holm, who studied furniture design, took on the daunting task to solely use skateboard wood on the board. The difficulty with only using skateboards is that they lack straight lines. However, Holm's DIY project succeeded and he created a 6'4" surfboard that can ride the waves.
Trend Themes
1. Recycling Skateboards - Creating innovative products out of discarded skateboard material.
2. Crossover Sports - Blurring the lines between two or more sports to create unique hybrid experiences.
3. DIY Design - Promoting a culture of craftsmanship and ingenuity for product design.
Industry Implications
1. Surfing/skateboarding - Incorporating sustainable materials and hybrid designs for surf and skate gear.
2. Sustainable Fashion - Utilizing recycled materials to create fashion accessories such as bags and belts.
3. Green Manufacturing - Incorporating sustainable practices and materials into production processes to minimize waste and increase efficiency.
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