Bjork Launches Audur Capital
Marissa Brassfield — December 27, 2008 — Eco
References: audurcapital.is & treehugger
Icelandic singer Björk is noted for her environmentalism, and her latest endeavor is a sustainable investment fund to benefit Iceland. Audur Capital is in charge of the Björk Fund, which, according to their website, is meant to "create value through the uniqueness of Iceland's nature and culture." All companies included in the Björk fund must be environmentally, socially and financially reponsible.
Thus far, there are 100 million Icelandic kronor in the Björk fund (about $826,000). Funding will continue until March of 2009.
Thus far, there are 100 million Icelandic kronor in the Björk fund (about $826,000). Funding will continue until March of 2009.
Trend Themes
1. Sustainable Investment Funds - Disruptive innovation opportunity: Develop new investment vehicles that prioritize environmental, social, and financial responsibility.
2. Environmental Impact Investing - Disruptive innovation opportunity: Create platforms that connect investors with environmentally responsible companies for funding and sustainable growth.
3. Cultural and Nature-based Investment - Disruptive innovation opportunity: Design investment strategies that leverage the uniqueness of a region's culture and nature for economic development and sustainability.
Industry Implications
1. Finance - Disruptive innovation opportunity: Integrate sustainable investment practices into mainstream financial institutions and products.
2. Environmental Conservation - Disruptive innovation opportunity: Develop technology-driven solutions and initiatives to address environmental challenges and promote sustainable development.
3. Cultural Tourism - Disruptive innovation opportunity: Create experiences that blend cultural heritage and ecotourism, offering new revenue sources for local communities.
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