Wendy's New Birthday Cake Frosty Cookie Sundae Celebrates 50 Years
Katherine Pendrill — November 12, 2019 — Marketing
Wendy's is turning 50 this year and the beloved fast food chain wants to mark the special occasion with two tasty new menu additions: the Birthday Cake Frosty and the Birthday Cake Frosty Cookie Sundae.
The two new limited-edition items are deliciously sweet takes on the brand's signature Frosty drink. First up is the Birthday Cake Frosty, which combines a creamy vanilla Frosty with the taste of classic birthday cake. For something even more decadent, customers can order the new Birthday Cake Frosty Cookie Sundae, which combines both the vanilla and birthday cake Frosty flavors with hunks of sugar cookie pieces and rainbow sprinkles.
Both the Birthday Cake Frosty and the Birthday Cake Frosty Cookie Sundae can currently be found at participating Wendy's locations nationwide.
Image Credit: Wendy's.
The two new limited-edition items are deliciously sweet takes on the brand's signature Frosty drink. First up is the Birthday Cake Frosty, which combines a creamy vanilla Frosty with the taste of classic birthday cake. For something even more decadent, customers can order the new Birthday Cake Frosty Cookie Sundae, which combines both the vanilla and birthday cake Frosty flavors with hunks of sugar cookie pieces and rainbow sprinkles.
Both the Birthday Cake Frosty and the Birthday Cake Frosty Cookie Sundae can currently be found at participating Wendy's locations nationwide.
Image Credit: Wendy's.
Trend Themes
1. Limited-edition Menu Items - Fast food chains can introduce limited-time menu items that tap into consumers' desires for novelty and variety.
2. Flavored Dairy Products - Companies in the dairy industry can innovate with flavored products that appeal to consumers' taste preferences and nostalgia.
3. Nostalgic Foods - Food companies can explore bringing back discontinued or vintage products to tap into consumers' fond memories and emotions.
Industry Implications
1. Fast Food - Fast food restaurants can explore adding innovative menu items to entice customers and drive sales.
2. Dairy - Dairy companies can develop new flavored products to appeal to consumers' evolving taste preferences.
3. Food Manufacturing - Food manufacturers can capitalize on consumers' nostalgia and bring back old favorites or vintage products to create new revenue streams.
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