The Bird Project Creates Avian Soap to Aid Oil-Covered Birds
Michael Hines — July 14, 2011 — Art & Design
References: birdproject.org & springwise
The Bird Project is a unique piece of soap designed to raise money to support organizations that are working to clean off birds affected by last year's gulf oil spill. The soaps of the Bird Project are designed to look like birds covered in oil, with the soap eventually giving way to a ceramic white bird once it has been used enough.
In case you didn't get the meaning behind the black soap turning white, it symbolizes the cleaning of an oily bird. The soap was designed by Tippy Tippens of MATTER and sells for $24, with half of all proceeds going towards the Gulf Restoration Network and the International Bird Rescue. I have seen my fair share of soap on the Internet, but I am hard-pressed to find one piece that is as clever or socially responsible as the dirty bird soap from the Bird Project.
In case you didn't get the meaning behind the black soap turning white, it symbolizes the cleaning of an oily bird. The soap was designed by Tippy Tippens of MATTER and sells for $24, with half of all proceeds going towards the Gulf Restoration Network and the International Bird Rescue. I have seen my fair share of soap on the Internet, but I am hard-pressed to find one piece that is as clever or socially responsible as the dirty bird soap from the Bird Project.
Trend Themes
1. Eco-friendly Soap - There is an opportunity to disrupt the market for eco-friendly soap by creating soap that benefits a specific cause or charity such as The Bird Project.
2. Socially Responsible Products - The Bird Project demonstrates that consumers are becoming more interested in purchasing products that give back to their communities or a specific cause, particularly in industries such as cosmetics and personal care.
3. Cause-related Marketing - Companies in various industries can utilize cause-related marketing strategies like The Bird Project, to increase sales, brand loyalty, and contribution to causes or charities.
Industry Implications
1. Cosmetics and Personal Care - Opportunities for companies to innovate in creating socially responsible products to attract consumers particularly interested in eco-friendly products.
2. Nonprofits and Charities - The Bird Project demonstrates the potential for nonprofits and charities to collaborate with businesses in creating cause-related marketing campaigns that benefit both organizations.
3. Retail and E-commerce - Retailers can partner with brands like The Bird Project on exclusive and limited edition products that appeal to consumers interested in socially responsible products or are passionate about a particular cause, causes.
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