This New Credit Card Uses Facial Recognition Technology to Prevent Fraud
Katherine Pendrill — July 6, 2015 — Tech
References: mastercard.us & gizmodo
MasterCard has just announced that it will begin making biometric credit cards that will help to keep your finances more secure. The new cards will use your phone's front-facing camera and advanced facial recognition technology to help prevent credit card fraud.
For the most part, the new biometric credit cards will work the same as a regular credit card. However, when you go to pay for something online or in the store, you will be asked to verify your identity by providing a finger print or a photograph. If you choose to be identified by your face, you will simply have to hold up your camera and blink. It is necessary to blink so that thieves cannot dupe the system by simply providing a picture of you.
According to MasterCard, the company believes this technology will be particular popular with Millennials because of their love of selfies. Regardless of whether you are selfie-obsessed or not, this new technology is a massive step forward in theft-prevention.
For the most part, the new biometric credit cards will work the same as a regular credit card. However, when you go to pay for something online or in the store, you will be asked to verify your identity by providing a finger print or a photograph. If you choose to be identified by your face, you will simply have to hold up your camera and blink. It is necessary to blink so that thieves cannot dupe the system by simply providing a picture of you.
According to MasterCard, the company believes this technology will be particular popular with Millennials because of their love of selfies. Regardless of whether you are selfie-obsessed or not, this new technology is a massive step forward in theft-prevention.
Trend Themes
1. Biometric Credit Cards - Biometric credit cards using facial recognition technology for enhanced security.
2. Facial Recognition Technology - Advanced facial recognition technology used for identity verification in payment systems.
3. Preventing Credit Card Fraud - Innovative methods to prevent credit card fraud with biometric authentication.
Industry Implications
1. Financial Technology - Integration of biometric authentication in credit card systems for enhanced security measures.
2. Mobile Technology - Utilization of smartphone cameras and facial recognition technology for secure mobile payments.
3. Cybersecurity - Development of advanced security measures to combat credit card fraud using biometrics technology.
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