Biolage Offers a Scrub That Treats Users Hair and Scalps
Mishal Omar — June 22, 2017 — Marketing
While body and facial scrubs are commonly found on the market, hair scrubs are less common – but the hair care brand Biolage is helping to change that fact.
Called the Biolage Sugar Shine Polishing Hair Scrub, the product is meant to be used as a pre-shampoo treatment. It contains sugar that is able to gently remove buildup on the hair and scalp, and then dissolves once washed. It is to be used prior to shampooing by dividing the hair into three sections, applying a small amount of the scrub onto the scalp, and then gently massaging it into the hair starting from the roots.
The Biolage hair scrub would be especially useful for those who use many hair products, and would like an effective treatment that removes product buildup from the scalp.
Called the Biolage Sugar Shine Polishing Hair Scrub, the product is meant to be used as a pre-shampoo treatment. It contains sugar that is able to gently remove buildup on the hair and scalp, and then dissolves once washed. It is to be used prior to shampooing by dividing the hair into three sections, applying a small amount of the scrub onto the scalp, and then gently massaging it into the hair starting from the roots.
The Biolage hair scrub would be especially useful for those who use many hair products, and would like an effective treatment that removes product buildup from the scalp.
Trend Themes
1. Hair Scrub Treatments - More hair care brands will begin to offer hair scrub treatments as an innovative pre-shampoo step in hair health routines.
2. Natural Scalp Treatments - The trend of using naturally-derived ingredients in hair care products will lead to more scalp treatments that use natural exfoliants like sugar or salt.
3. DIY Hair Care - As consumers look to replicate salon-quality treatments at home, the trend of DIY hair treatments like pre-shampoo scrubs will continue to grow.
Industry Implications
1. Beauty Industry - As consumers become more interested in unique hair treatments, the beauty industry will offer more pre-shampoo treatments aimed at cleaning and nourishing the scalp.
2. Natural Product Industry - The natural product industry will seek to develop hair treatments that use natural exfoliants like sugar or salt to clean the scalp and hair.
3. DIY Industry - The trend of DIY hair care at home will result in new markets for products used in professional salons, like sugar scrubs and scalp treatments.
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