References: victoriassecret & aca.ninemsn.au
The BioFit push up bra from Australian lingerie company Pleasure State is apparently the first of its kind in providing maximum cleavage and different types of padding depending on what size breast the wearer is. Australian current affairs program ACA says an "A cup Biofit bra pads underneath and to the side of the bust;the B cup has more at the side and less underneath;the C Biofit gives you natural cleavage by simply pushing up the bust for maximum effect wheras the D cup simply amplifies the cup's natural advantage." Essentially this means whatever bust size you have, this BioFit bra can do some pretty amazing things for your cleavage. Unless you're a dude.
Trend Themes
1. Personalized Bra Design - The BioFit bra offers customized padding, creating the opportunity for more personalized bra designs.
2. Innovative Lingerie - The BioFit bra offers a unique and innovative design in the lingerie industry, with potential for further disruption.
3. Body-positive Fashion - By offering maximum cleavage to women of different sizes, the BioFit bra aligns with the body-positive fashion movement, creating opportunities for disruption.
Industry Implications
1. Lingerie - The BioFit bra is a disruptor in the lingerie industry, offering a unique and innovative take on traditional bra design.
2. Personalized Fashion - The customization aspect of the BioFit bra presents opportunities for personalized fashion across the industry.
3. Body-positive Apparel - With the emphasis on body positivity, the BioFit bra aligns with a growing trend in the fashion industry, and has the potential to disrupt the market.
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