The Bing It On Challenge Proves Google's Faults
Elise Ying-Hei Ho — September 10, 2012 — Marketing
Bing recently launched a new campaign to duke it out with Google in San Francisco for search engine supremacy, as it dares fellow default Google searchers to take on the Bing It On challenge.
In a blind side-by-side test for five quick rounds, the contestants simply typed in any search topic of their choice and voted which column had the better search results. A draw is also an option too. According to the results so far, Google is falling behind Bing with a lead of 2:1. More than 57% of participants voted for Bing and only 30% voted for Google. The remainder was a draw.
Although it seems as if Bing is prevailing, after goofing around with the test a bunch of times, 100% of my victories ended up on Google’s board and even rendered a high score of a 4:1 victory for the know-it-all Google. The test is available at BingItOn.com for those who want to give it a shot.
In a blind side-by-side test for five quick rounds, the contestants simply typed in any search topic of their choice and voted which column had the better search results. A draw is also an option too. According to the results so far, Google is falling behind Bing with a lead of 2:1. More than 57% of participants voted for Bing and only 30% voted for Google. The remainder was a draw.
Although it seems as if Bing is prevailing, after goofing around with the test a bunch of times, 100% of my victories ended up on Google’s board and even rendered a high score of a 4:1 victory for the know-it-all Google. The test is available at BingItOn.com for those who want to give it a shot.
Trend Themes
1. Search Engine Supremacy - Opportunity to disrupt the search engine market by offering superior search results.
2. Blind Side-by-side Tests - Potential for using blind tests to compare and improve products or services in various industries.
3. User Voting for Search Results - Disruptive innovation opportunity by allowing users to vote and personalize search results.
Industry Implications
1. Search Engine - Chance for search engine companies to improve their algorithms and provide more accurate results.
2. Market Research - Opportunity for market research firms to develop blind testing methodologies for various consumer products.
3. Personalization Technology - Potential for developers to create innovative solutions that allow users to personalize their search experiences.
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