The Bike-In-Theater Celebrates Biking and Summer in NYC
Emily Evans — June 11, 2011 — Eco
There is no better way to indulge in cinema while enjoying the summer weather than with the Bike-In-Theater. Those hundreds of people lucky enough to participate in this special summer event in NYC surely were not disappointed.
As oppose to traditional drive-in movie theaters, the Bike-In-Theater favors environmental awareness and celebrates the outdoors. The event was organized and publicized by marketing agency Manifold, who paired up with the local food blog 'Forking Tasty.'
The free event welcomed hundreds of NYC residents who enjoyed the opportunity to sit outside and enjoy a summer's evening. The Bike-In-Theater is a creative idea that hopefully becomes more popular over the summer months, as it's a great green alternative to traditional drive-in movie theaters.
As oppose to traditional drive-in movie theaters, the Bike-In-Theater favors environmental awareness and celebrates the outdoors. The event was organized and publicized by marketing agency Manifold, who paired up with the local food blog 'Forking Tasty.'
The free event welcomed hundreds of NYC residents who enjoyed the opportunity to sit outside and enjoy a summer's evening. The Bike-In-Theater is a creative idea that hopefully becomes more popular over the summer months, as it's a great green alternative to traditional drive-in movie theaters.
Trend Themes
1. Outdoor Cinema - Creating innovative outdoor cinema experiences that blend entertainment and nature.
2. Environmental Awareness - Promoting sustainable practices and eco-friendly events that align with consumers' desire for green alternatives.
3. Collaborative Marketing - Partnering with local influencers and organizations to create unique and memorable experiences for target audiences.
Industry Implications
1. Event Planning - Exploring new ways to organize outdoor events and create immersive experiences for attendees.
2. Film and Entertainment - Adapting traditional movie theaters to offer eco-friendly and outdoor cinema experiences.
3. Food and Beverage - Partnering with local food bloggers and vendors to provide unique culinary experiences at outdoor events.
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