'Bike by Me' Lets You Design Your Own Bikes
Summer Luu — September 10, 2010 — Art & Design
References: bikebyme
'Bike by Me' is a site which lets you build and design your very own bicycle, offering all the components in a vast array of rainbow-bright colors.
'Bike by Me' lets you specifically choose the colors of the frame, seat, grip, chain, tire and rim. Mix and match all sorts of rainbow-like colors to create a fun-looking bicycle. Ride around in your own creation and have all the hipsters green with envy.
Implications - Ever since the recent economic recession more and more consumers have been left feeling helpless and without a strong grasp of control on their own lives. Businesses can provide relief to this issue through the promotion of DIY products that will likely offer a sense of empowerment to clients.
'Bike by Me' lets you specifically choose the colors of the frame, seat, grip, chain, tire and rim. Mix and match all sorts of rainbow-like colors to create a fun-looking bicycle. Ride around in your own creation and have all the hipsters green with envy.
Implications - Ever since the recent economic recession more and more consumers have been left feeling helpless and without a strong grasp of control on their own lives. Businesses can provide relief to this issue through the promotion of DIY products that will likely offer a sense of empowerment to clients.
Trend Themes
1. Personalized DIY - The trend of personalized DIY products allows consumers to have a sense of empowerment and control in their own lives.
2. Customizable Colors - The trend of customizable colors offers consumers the ability to create unique and eye-catching products.
3. Hipster Appeal - The trend of hipster appeal in products attracts a niche market and creates a sense of exclusivity.
Industry Implications
1. Bicycle Manufacturing - The bicycle manufacturing industry can thrive by offering customizable options for consumers to design their own bikes.
2. E-commerce - The e-commerce industry can capitalize on the personalized DIY trend by offering platforms for consumers to design and purchase custom products.
3. Fashion and Accessories - The fashion and accessories industry can tap into the trend of customizable colors by offering personalized and vibrant products.
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