Brastemp Claims to Make "The Biggest Oven Ever"
Shelby Lee Walsh — October 30, 2009 — Marketing
References: brastemp.br & adsoftheworld
Brastemp ovens claim to be larger than big, bigger that gigantic and more gigantic than humungous. In fact, their latest ad campaign states that Brastemp has made "the biggest oven ever" and what better way is there to show epically-sized kitchen appliances than by using a whale and a hippo in your print ads?
In collaboration with Brazil-based advertising agency DM9DDB, Brastemp gets its message across loud and clear: they make the biggest oven ever.
In collaboration with Brazil-based advertising agency DM9DDB, Brastemp gets its message across loud and clear: they make the biggest oven ever.
Trend Themes
1. Hippo-sized Ovens - Companies are investing in larger kitchen appliances to offer more cooking and baking space in homes.
2. Epic Kitchen Appliances - Companies are using creative advertising campaigns featuring large animals to showcase the size of their kitchen appliances.
3. Gigantic Oven Trend - The trend for larger ovens is growing, giving companies the opportunity to create bigger, faster and more capable appliances.
Industry Implications
1. Home Appliances Industry - The industry has the opportunity to design and manufacture larger and more efficient kitchen appliances to meet the growing demand for larger ovens.
2. Advertising Industry - Advertising agencies have the opportunity to use creative and innovative campaigns to showcase the size and capabilities of appliances to attract more buyers.
3. Kitchen Remodeling - The trend for larger ovens may lead to increased demand for kitchen remodeling to accommodate bigger appliances, presenting an opportunity for companies in this industry.
2.2
Score
Popularity
Activity
Freshness
