Selfridges' The Big Rooftop Tea & Golf Party Celebrates All Things British
Meghan Young — June 15, 2012 — Art & Design
References: style.selfridges & psfk
The Big Rooftop Tea & Golf Party is made for Brits and dessert lovers alike. Held by London department store Selfridges, it is part of their Big British Bang summer event, which celebrates all things Brit in light of the Queen's Diamond Jubilee and the 2012 Summer Olympics. Aside from being one big rooftop party, the main attraction is the 9-hole golf course made entirely out of cake.
Designed by British food architects, Sam Bompas and Harry Parr, The Big Rooftop Tea & Golf Party's Crazy Golf is made up of famous London landmarks such as Buckingham Palace, St. Paul’s Cathedral and Tower Bridge. Each landmark has been recreated in jelly, icing and fondant. After working up an appetite playing golf, people can move onto the 'highest tea on Oxford Street.'
Designed by British food architects, Sam Bompas and Harry Parr, The Big Rooftop Tea & Golf Party's Crazy Golf is made up of famous London landmarks such as Buckingham Palace, St. Paul’s Cathedral and Tower Bridge. Each landmark has been recreated in jelly, icing and fondant. After working up an appetite playing golf, people can move onto the 'highest tea on Oxford Street.'
Trend Themes
1. Rooftop Events - Opportunity to create unique and immersive experiences on rooftops for various occasions and celebrations.
2. Food Architecture - Innovative use of food to create visually stunning and interactive structures for events and experiences.
3. Crazy Golf - Combining traditional golf with fun and whimsical elements to create a unique and engaging activity.
Industry Implications
1. Event Planning - Incorporating rooftop spaces and interactive food installations into event planning to offer memorable experiences.
2. Food and Beverage - Exploring new ways to incorporate food and architecture to create visually appealing and interactive food experiences.
3. Entertainment and Recreation - Creating innovative and engaging activities, such as crazy golf, to attract and entertain customers.
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