PLEASURES Honors Big Pun in the Latest Capsule Drop
References: 5pointz & highsnobiety
Los Angeles-centric streetwear imprint PLEASURES works in collaboration with Sony Music to honor Christopher Rios, also recognized as Big Pun. The late Puerto Rican rapper serves as the main inspiration behind the new designs, honoring the late talent through a series of silhouettes.
The range features a selection of tees, long sleeve tops, and hoodies as well. The pieces are adorned with an image of the rapper alongside branding details nodding to PLEASURES and the rapper's stage name. Big Pun is the short term iteration of Big Punisher. The color palette of the range is spotlighted by hues of black, yellow, blue, and white. Notably, a portion of the proceeds are set to go directly towards UNIDOS to aid disaster relief and recovery for Puerto Rican communities.
The range features a selection of tees, long sleeve tops, and hoodies as well. The pieces are adorned with an image of the rapper alongside branding details nodding to PLEASURES and the rapper's stage name. Big Pun is the short term iteration of Big Punisher. The color palette of the range is spotlighted by hues of black, yellow, blue, and white. Notably, a portion of the proceeds are set to go directly towards UNIDOS to aid disaster relief and recovery for Puerto Rican communities.
Trend Themes
1. Rapper-honoring Streetwear - Opportunity for streetwear brands to collaborate with musicians and honor their legacy through fashion.
2. Collaborative Capsule Collections - Opportunity for brands to partner with music labels and create limited edition collections to attract consumers.
3. Fashion for Social Causes - Opportunity to design fashion collections that contribute to charitable causes and support communities in need.
Industry Implications
1. Streetwear - Disruptive innovation opportunity for streetwear brands to incorporate musical influences and pay tribute to artists.
2. Music - Disruptive innovation opportunity for music labels to collaborate with fashion brands and create merchandise that resonates with fans.
3. Charitable Organizations - Disruptive innovation opportunity for charitable organizations to partner with fashion brands and raise funds through limited edition collections.
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