Turner Teams Up with IBM Watson to Boost Ad Sales and Revenue
Jana Pijak — March 24, 2016 — Business
References: wsj
Turner recently partnered with IBM to use its big data analysis system Watson as a powerful ad revenue tool. A division of Time Warner, Turner is affiliated with popular television networks like CNN and TBS and hopes to enhance ad sales with the help of detailed analytics.
IBM's Watson system is not only known for being smarter than human geniuses but also boasts a myriad of niche data-crunching features that can benefit a number of brands across different industries.
Recognizing the power of big data analysis, Turner hopes to utilize Watson to gain a better understanding of its viewership while catering ad content to fit this demographic's needs. “This is about empowering our sales force to have more meaningful conversations with today’s marketers," said Michael Strober, Turner's executive vice president of client strategy and ad innovation when describing the new venture.
IBM's Watson system is not only known for being smarter than human geniuses but also boasts a myriad of niche data-crunching features that can benefit a number of brands across different industries.
Recognizing the power of big data analysis, Turner hopes to utilize Watson to gain a better understanding of its viewership while catering ad content to fit this demographic's needs. “This is about empowering our sales force to have more meaningful conversations with today’s marketers," said Michael Strober, Turner's executive vice president of client strategy and ad innovation when describing the new venture.
Trend Themes
1. Big Data Network Partnerships - Partnering with big data networks like IBM's Watson can help businesses gain insight into their audience and increase revenue through more targeted advertising.
2. Niche Data Crunching Features - Businesses can benefit from utilizing niche data-crunching features in big data analysis systems to gain a competitive edge and improve performance.
3. Empowered Sales Force - Using big data analysis to inform ad content and strategy can empower sales teams to have more meaningful conversations with clients and improve sales performance.
Industry Implications
1. Media and Entertainment - The media and entertainment industry can benefit from partnering with big data networks like IBM's Watson to gain insight into audience viewership and improve ad sales revenue.
2. Marketing and Advertising - Marketing and advertising agencies can utilize niche data-crunching features in big data analysis systems like IBM's Watson to improve ad content and target specific audiences more effectively.
3. Technology - The technology industry can improve their big data analysis systems and attract more clients by offering niche data-crunching features and partnering with large networks like IBM's Watson.
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