The 'Bieber-iffic! Map to Stratford' Capitalizes on Bieber Fever
Tiana Reid — May 16, 2010 — Life-Stages
References: welcometostratford & torontolife
The 'Bieber-iffic! Map to Stratford' gives Bieber-manic tweens access to Justin Bieber’s theatre-centric hometown. The map includes his favorite hot spots and special Bieber-related landmarks like where he first started singing and his public school.
The downloadable 'Bieber-iffic! Map to Stratford' includes The Pour House (formerly Sid’s Pub--yes, pub), the restaurant where he had his first kiss, and the fast food joint Subway. Consider yourself cultured. I wonder if this will pump tourist money into Stratford. Let’s hope the money goes back to fund the arts.
The downloadable 'Bieber-iffic! Map to Stratford' includes The Pour House (formerly Sid’s Pub--yes, pub), the restaurant where he had his first kiss, and the fast food joint Subway. Consider yourself cultured. I wonder if this will pump tourist money into Stratford. Let’s hope the money goes back to fund the arts.
Trend Themes
1. Celebrity Tourism - Opportunity for creating specialized tourist maps highlighting the favorite hot spots and landmarks of popular celebrities.
2. Fan Experience - Opportunity to cater to fans by providing unique experiences related to their favorite celebrities, such as visiting their hometown or following in their footsteps.
3. Pop Culture Merchandising - Opportunity to capitalize on the popularity of celebrities by creating and selling merchandise related to their favorite places and experiences.
Industry Implications
1. Tourism - Disruptive innovation opportunity for the tourism industry to create specialized tours and travel experiences focused on celebrities and their favorite places.
2. Hospitality - Disruptive innovation opportunity for hotels and accommodations to create themed rooms and packages catering to fans of popular celebrities.
3. Retail - Disruptive innovation opportunity for retailers to create and sell merchandise related to celebrities and their favorite places, offering fans a unique and collectible shopping experience.
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