The Bianchi by Gucci Bicycle Will Have You Riding in Style
Taylor Keefe — November 29, 2011 — Marketing
References: bianchiusa & highsnobiety
Cruising up and down the block in high-end style is now attainable due to the release of the Bianchi by Gucci bicycle. Surely to make a few hipsters cringe, the collaboration by the Italian brands brings high fashion bikes to the streets.
Vintage bikes are a staple in most urban centers these days, with hipsters vying for the most decrepit, retro-style riders. However, the collaborative effort resulting in the Bianchi by Gucci bicycle hopes to add a touch a class and couture to international bicycle scene. The design features of this posh bike include a black colorway with a diamond a pattern and the iconic, green and red logo by Gucci. The frame is made from carbon fiber materials, making it lightweight and durable.
The luxury two-wheeler comes with a hefty price tage, retailing for $14,000.
Vintage bikes are a staple in most urban centers these days, with hipsters vying for the most decrepit, retro-style riders. However, the collaborative effort resulting in the Bianchi by Gucci bicycle hopes to add a touch a class and couture to international bicycle scene. The design features of this posh bike include a black colorway with a diamond a pattern and the iconic, green and red logo by Gucci. The frame is made from carbon fiber materials, making it lightweight and durable.
The luxury two-wheeler comes with a hefty price tage, retailing for $14,000.
Trend Themes
1. Luxury Fashion Bicycles - There is an opportunity for luxury fashion brands to collaborate with bicycle companies to create high-end bicycles that cater towards the fashion-conscious consumer.
2. Carbon Fiber Bicycle Frames - An opportunity exists for bicycle manufacturers to incorporate carbon fiber materials in their bike frames to create a lightweight and durable biking experience.
3. High-end Urban Transportation - There is a trend towards high-end, luxury transportation options in urban centers creating an opportunity for companies to create luxury bicycles that cater towards the stylish consumer.
Industry Implications
1. Luxury Fashion - Luxury fashion brands could collaborate with bicycle manufacturers to create high-end bicycles that cater towards the fashion-conscious consumer.
2. Bicycle Manufacturing - Bicycle manufacturers can incorporate carbon fiber materials in their bike frames to create a lightweight and durable biking experience.
3. Urban Transportation - There is a trend towards high-end, luxury transportation options in urban centers creating an opportunity for companies to create luxury bicycles that cater towards the stylish consumer.
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