'Betterine' from Amarlane Foods Boasts Limited Ingredients
Michael Hemsworth — February 1, 2020 — Marketing
References: betterine & progressivegrocer
The 'Betterine' butter and margarine alternative is a product from Amarlane Foods that aims to offer consumers a premium way to create their favorite recipes without the use of dairy. Featuring a recipes that's completely free of dairy, the product contains no additives or chemicals and has no trans fats in the mix, while also being vegan and certified Kosher (pareve). The convenient product comes in 16-ounce four-stick or eight-ounce two-stick packs that are ideal for use when cooking and baking.
'Betterine' is characterized by its simple recipe profile that contains just four ingredients: coconut oil, water, organic soy lecithin and arrowroot powder. The product is reported to have a neutral flavor profile that will mesh well with any recipe that calls for butter or margarine.
'Betterine' is characterized by its simple recipe profile that contains just four ingredients: coconut oil, water, organic soy lecithin and arrowroot powder. The product is reported to have a neutral flavor profile that will mesh well with any recipe that calls for butter or margarine.
Trend Themes
1. Plant-based Alternatives - 'Betterine' showcases the demand for plant-based alternatives to traditional butter and margarine, creating opportunities for innovation in the plant-based food industry.
2. Clean Label Products - The limited ingredient list of 'Betterine' reflects the growing trend for clean label products, presenting opportunities for the food industry to develop more products with minimal additives and chemicals.
3. Vegan and Kosher Options - 'Betterine' caters to the increasing demand for vegan and kosher options in the food market, signaling potential innovation opportunities for companies to expand their product offerings in these categories.
Industry Implications
1. Plant-based Food Industry - The rise in popularity of plant-based alternatives like 'Betterine' paves the way for the plant-based food industry to develop more innovative and delicious butter and margarine alternatives.
2. Clean Label Food Industry - The demand for clean label products showcased by 'Betterine' presents opportunities for the clean label food industry to create more products with transparent and simple ingredient lists.
3. Vegan and Kosher Food Market - 'Betterine' aligns with the growing vegan and kosher food market, inspiring companies to explore and create more high-quality options that cater to these specific dietary preferences.
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