A Collection of BeoSound 1 Speakers Will Be Auctioned at Sotheby's
Justin Lam — July 5, 2018 — Tech
References: sothebys & luxurylaunches
Bang & Olufsen recently released five unique BeoSound 1 speakers in collaboration with Sotheby's. This collaboration is being called a "celebration of the art of design," with the speakers featuring a distinct shape and style that stand out among the hordes of portable speakers. A limited amount of "1/1" engraved BeoSound 1 speakers will be auctioned exclusively through Soethby's. The speakers available for auction were originally produced as one-offs for a trade show in 2016.
The speakers themselves are available in five exclusive colors of gray, tan, orange, maroon and pink. The conical design of the BeoSound 1 speaker was crafted by award-winning industrial designer Torsten Valeur and was specifically chosen to provide an exceptional 360-degree sound dispersion.
Soethby's estimates the speakers selling for anywhere between $3,000 and $5,000 at the auction, which is over double the original price of the speakers.
The speakers themselves are available in five exclusive colors of gray, tan, orange, maroon and pink. The conical design of the BeoSound 1 speaker was crafted by award-winning industrial designer Torsten Valeur and was specifically chosen to provide an exceptional 360-degree sound dispersion.
Soethby's estimates the speakers selling for anywhere between $3,000 and $5,000 at the auction, which is over double the original price of the speakers.
Trend Themes
1. Limited-edition Products - The release of limited-edition BeoSound 1 speakers in collaboration with Sotheby's showcases the rising trend of exclusive and unique products.
2. Collaborative Marketing - The collaboration between Bang & Olufsen and Sotheby's highlights the trend of brands partnering with prestigious institutions to create special editions and increase brand recognition.
3. Luxury Auctions - The exclusive auction of the BeoSound 1 speakers at Sotheby's reflects the growing trend of luxury items being sold through high-end auction houses.
Industry Implications
1. Consumer Electronics - The limited-edition BeoSound 1 speakers represent a disruptive innovation opportunity for consumer electronics companies to create unique and collectible products.
2. Design and Art - The collaboration between Bang & Olufsen and Sotheby's opens up disruptive innovation opportunities for designers and artists to explore the intersection of technology and aesthetics.
3. Auction Houses - The luxury auction of the BeoSound 1 speakers by Sotheby's presents an opportunity for auction houses to tap into the market for exclusive, high-end tech products.
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