The Bentley SUV is Rumored to Arrive at the 2012 Geneva Motor Show
Michael Hines — February 14, 2012 — Autos
References: bentleymotors & carbuzz
The 2012 Geneva Motor Show hasn't even started yet, and already the rumored Bentley SUV may have stolen the spotlight. The much-talked about SUV is still nothing more than a rumor (officially), but the talk is that a working concept is set to debut at the upcoming auto show.
The Bentley SUV would be based off of the Audi Q7 and be powered by a W12 engine. Unlike other luxury automotive SUVs, the Bentley SUV is said to have 'legitimate off-road capabilities.' Bentley owners may not be into tearing up the back country every weekend, but it would still be nice to have the option to do so. Just a heads up, the images shown here are artist renderings of what the SUV could look like. We'll have to wait until the 2012 Geneva Motor Show to (hopefully) get a glimpse of the real deal.
The Bentley SUV would be based off of the Audi Q7 and be powered by a W12 engine. Unlike other luxury automotive SUVs, the Bentley SUV is said to have 'legitimate off-road capabilities.' Bentley owners may not be into tearing up the back country every weekend, but it would still be nice to have the option to do so. Just a heads up, the images shown here are artist renderings of what the SUV could look like. We'll have to wait until the 2012 Geneva Motor Show to (hopefully) get a glimpse of the real deal.
Trend Themes
1. Ultra-luxury Suvs - Disruptive innovation opportunity: Develop an ultra-luxury SUV with legitimate off-road capabilities to cater to affluent customers seeking both luxury and adventure.
2. Concept Car Debuts - Disruptive innovation opportunity: Showcase new concept cars at auto shows to generate hype and gauge consumer interest before production.
3. Automotive Design Renderings - Disruptive innovation opportunity: Use artist renderings to visualize and create buzz around future car models before they are officially revealed.
Industry Implications
1. Automotive Manufacturing - Disruptive innovation opportunity: Partner with luxury car brands to manufacture SUVs with unique features and capabilities.
2. Auto Shows and Events - Disruptive innovation opportunity: Organize and host auto shows to provide a platform for automakers to unveil their latest concepts and innovations.
3. Automotive Design and Visualization - Disruptive innovation opportunity: Offer automotive design and visualization services to help automakers bring their concepts to life and engage consumers.
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