Bentley's 'Power on Ice'
Marissa Brassfield — November 26, 2008 — Autos
References: bentleymotorsevents & motorauthority
There's a special science to driving in inclement weather, and it's one that Bentley has taught in its 'Power on Ice' courses since 2006. The 2009 'Power on Ice' driving experience will be held in Finland, a veritable Eden for winter motorsports fans.
In February and March of 2009, Bentley's 'Power on Ice' experience will place privileged drivers behind the wheel of a rear drive, 560-610 horsepower Continental--on a frozen Finnish lake. This is a combination that bodes well for some powersliding and drifting fun in one of the sweetest cars on the market.
If the price of Bentley's 'Power on Ice' driving experience isn't a factor, the weather might be. According to Motor Authority, winter temperatures in Finland regularly dip to -30 degrees Celsius. Count me in--well, in spirit, at least.
In February and March of 2009, Bentley's 'Power on Ice' experience will place privileged drivers behind the wheel of a rear drive, 560-610 horsepower Continental--on a frozen Finnish lake. This is a combination that bodes well for some powersliding and drifting fun in one of the sweetest cars on the market.
If the price of Bentley's 'Power on Ice' driving experience isn't a factor, the weather might be. According to Motor Authority, winter temperatures in Finland regularly dip to -30 degrees Celsius. Count me in--well, in spirit, at least.
Trend Themes
1. Winter Driving Schools - Winter driving schools offer specialized training for driving in inclement weather conditions, providing an opportunity for disruptive innovation in the automotive education sector.
2. Performance Driving Experiences - Luxury car brands like Bentley are offering unique driving experiences on frozen lakes, creating opportunities for disruptive innovation in the experiential travel industry.
3. Extreme Weather Motorsports - The popularity of winter motorsports in extreme weather conditions like -30 degrees Celsius in Finland opens up possibilities for disruptive innovation in the motorsports industry.
Industry Implications
1. Automotive Education - Winter driving schools are a unique segment within the broader automotive education industry, presenting opportunities for disruptive innovation in training and safety techniques.
2. Experiential Travel - Luxury car brands like Bentley are capitalizing on the experiential travel industry by offering unique driving experiences in extreme weather conditions, creating opportunities for disruption.
3. Motorsports - Extreme weather motorsports, such as those held in Finland's frozen lakes, provide a niche market within the broader motorsports industry, creating potential for disruptive innovation in event planning and technology.
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