Bentley Home Furniture is Perfect for High-Class Gearheads
Michael Hines — October 7, 2013 — Autos
References: bentleymotors & dezeen
British luxury automaker Bentley is turning its attention away from the road and toward the home with the announcement of Bentley Home furniture.
The Bentley Home collection is a new line of furniture inspired by the company's cars that will be produced by Italian furniture maker Club House Italia. Club House Italia is used to helping outside parties break into the home furniture scene as it has also worked with fashion brands Fendi and Kenzo.
The new Bentley Home furniture consists of just about everything you would need to furnish a house and includes a bed, tables and an armchair. There are Bentley logos on the chair and headboard but aside from that there isn't much in the way of branding. The collection is set to make its official debut at the Paris trade fair Maison & Objet in January 2014.
The Bentley Home collection is a new line of furniture inspired by the company's cars that will be produced by Italian furniture maker Club House Italia. Club House Italia is used to helping outside parties break into the home furniture scene as it has also worked with fashion brands Fendi and Kenzo.
The new Bentley Home furniture consists of just about everything you would need to furnish a house and includes a bed, tables and an armchair. There are Bentley logos on the chair and headboard but aside from that there isn't much in the way of branding. The collection is set to make its official debut at the Paris trade fair Maison & Objet in January 2014.
Trend Themes
1. Luxury Home Furniture - Disruptive innovation opportunity: Create high-end furniture collections inspired by luxury brands to cater to affluent homeowners.
2. Collaboration with Fashion Brands - Disruptive innovation opportunity: Partner with fashion brands to combine their unique aesthetic with home furniture, appealing to fashion-conscious consumers.
3. Brand Extension Into Different Industries - Disruptive innovation opportunity: Expand brand presence by venturing into new industries, such as automakers creating furniture lines.
Industry Implications
1. Luxury Furniture - Disruptive innovation opportunity: Introduce innovative designs, materials, and collaborations to redefine the luxury furniture market.
2. Fashion - Disruptive innovation opportunity: Create cross-industry collaborations between fashion and furniture to offer unique and stylish home decor options.
3. Automotive - Disruptive innovation opportunity: Explore brand extensions into related lifestyle products like furniture to strengthen brand identity and diversify revenue streams.
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