Bentley Design Series China Models Tailored to China's Landscape
Marissa Brassfield — May 2, 2010 — Autos
References: bentleymotors & motorauthority
These images are of the two all-new limited-edition Bentley Design Series China luxury coupes. The vehicles are based on the Bentley Continental GT and the Bentley Continental Flying Spur Speed, and have been given a makeover especially for their China market.
Motor Authority reveals that the Bentley Design Series China cars will only be sold in China, and have been equipped with a 'comfort' suspension setting that is especially tailored to Chinese driving conditions.
Implications - The development of this kind of high-caliber, luxury vehicle can be attributed to China's fast-rising status in the economy. The Chinese market recently moved into third on the list of Bentley's most important international markets, and it is expected to grow, so it's safe to say, this the first of many major moves Bentley will be making to cater to the Chinese audience.
Motor Authority reveals that the Bentley Design Series China cars will only be sold in China, and have been equipped with a 'comfort' suspension setting that is especially tailored to Chinese driving conditions.
Implications - The development of this kind of high-caliber, luxury vehicle can be attributed to China's fast-rising status in the economy. The Chinese market recently moved into third on the list of Bentley's most important international markets, and it is expected to grow, so it's safe to say, this the first of many major moves Bentley will be making to cater to the Chinese audience.
Trend Themes
1. Market-specific Luxury Vehicles - The creation of luxury cars tailored to specific markets presents an opportunity for car manufacturers to tap into new markets and increase their global reach.
2. Tailored Comfort Settings - Developing comfort settings tailored to specific driving conditions can provide car manufacturers with a competitive advantage and increase customer satisfaction.
3. China's Growing Luxury Market - The growing importance of China's luxury market presents an opportunity for car manufacturers to target Chinese consumers with products tailored to their unique needs and preferences.
Industry Implications
1. Automotive - The automotive industry can capitalize on market-specific luxury vehicles by tailoring their products to specific regions and demographics, allowing them to increase their market share and appeal to a wider audience.
2. Luxury Goods - The luxury goods industry can take advantage of China's growing luxury market by developing products tailored to the unique needs and preferences of Chinese consumers, allowing them to increase their market share and revenue in China.
3. International Business - International businesses can benefit from the growing importance of China's luxury market by investing in the country and developing products and services tailored to the unique needs and preferences of Chinese consumers.
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