The Bentayga Fly Fishing SUV Includes an Expansive Built-In Tackle Box
Riley von Niessen — July 21, 2016 — Autos
References: digitaltrends & hypebeast
The 'Bentayga Fly Fishing' SUV is, as it's name infers, a luxury vehicle that's specifically designed for consumers who enjoy the sport of fly fishing.
The company describes the niche model as the "ultimate angling accessory," fusing the SUV with everything a fisherman needs. The vehicle was created as a part of the brand's "Mulliner personalization division" -- which offers variations of its models that can't be found at regular dealerships.
This is done by adjusting the interior of the vehicles, with the Bentayga Fly Fishing SUV including what's called a "master tackle station," a beverage unit, food compartment and additional seating so that consumers can bring more friends and family along for fishing trips.
The company describes the niche model as the "ultimate angling accessory," fusing the SUV with everything a fisherman needs. The vehicle was created as a part of the brand's "Mulliner personalization division" -- which offers variations of its models that can't be found at regular dealerships.
This is done by adjusting the interior of the vehicles, with the Bentayga Fly Fishing SUV including what's called a "master tackle station," a beverage unit, food compartment and additional seating so that consumers can bring more friends and family along for fishing trips.
Trend Themes
1. Luxury Fishing Gear - Opportunity for luxury brands to create customized fishing gear for luxury vehicles.
2. Specialized Vehicle Models - Opportunity for car manufacturers to create specialized models for niche interests.
3. Experiential Travel - Opportunity for travel businesses to create unique travel experiences for specific activities, such as fly fishing.
Industry Implications
1. Automotive - Opportunity for luxury car brands to expand into specialized, niche markets such as customized fishing vehicles.
2. Outdoor Recreation - Opportunity for outdoor recreation companies to partner with luxury car brands to offer exclusive fly fishing experiences.
3. Luxury Goods - Opportunity for luxury brands to expand into the fishing gear industry and create premium, customized gear for affluent consumers.
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