New USTA Ad Campaign Displays the Benefits of Sports
Eric Westcott — March 18, 2014 — Lifestyle
Ad Agency DDB has enlisted the help of ‘Napoleon Dynamite’ Director Jared Hess to showcase the benefits of sports. This ad campaign takes an exciting Dynamite style approach to the characters portrayals of each benefit.
It is common knowledge that leading a healthy life style is beneficial to your overall life and health. The benefits of sports are ranged to make you smarter, stronger, invincible, happier and more attractive.
Each 15 to 20 second spot displays the benefit you can gain from the sport of tennis. From arguing that you look better in sports gear to how when you can be happier when you participate than when you are not, the commercial makes some convincing points.
It is common knowledge that leading a healthy life style is beneficial to your overall life and health. The benefits of sports are ranged to make you smarter, stronger, invincible, happier and more attractive.
Each 15 to 20 second spot displays the benefit you can gain from the sport of tennis. From arguing that you look better in sports gear to how when you can be happier when you participate than when you are not, the commercial makes some convincing points.
Trend Themes
1. Humorous Advertising - Using comedic elements in advertising campaigns to convey benefits of products/services.
2. Benefit-focused Advertising - Highlighting specific benefits of products/services in advertising campaigns to increase target audience engagement.
3. Health & Wellness Marketing - Promoting health and wellness through marketing campaigns to target audiences interested in leading healthy lifestyles.
Industry Implications
1. Sports/fitness Industry - Using humorous and benefit-focused advertising campaigns to promote various sports or fitness activities and products.
2. Advertising/marketing Industry - Developing creative and attention-grabbing advertising campaigns that highlight specific benefits of products or services.
3. Health & Wellness Industry - Creating marketing campaigns that promote healthy lifestyles through various activities and products.
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