The Ben Sherman Fall 2011 Line Captures Authentically Stylish Men
Leslie Chen — July 16, 2011 — Marketing
References: bensherman & hypebeast
The Ben Sherman Fall 2011 line features a series of captures containing ordinary men who happen to be fiercely stylish.
The company worked with magazine Dazed & Confused to find a number of Englishmen living in New York who were both recognized for their style and creativity. Each of the men got to choose outfits from the fall line and were photographed in their own neighborhoods with the photos becoming the new Ben Sherman Fall 2011 campaign.
It’s no surprise that such an organic process has resulted in a campaign that looks truly authentic and wearable.
Implications - Male shoppers in modern society are more in touch with their fashionable sides than ever before. Designs that allow men to experiment with their style are attractive to those who want to explore different sides of themselves. Creating more less traditionally masculine pieces could help a company stay on the cutting edge.
The company worked with magazine Dazed & Confused to find a number of Englishmen living in New York who were both recognized for their style and creativity. Each of the men got to choose outfits from the fall line and were photographed in their own neighborhoods with the photos becoming the new Ben Sherman Fall 2011 campaign.
It’s no surprise that such an organic process has resulted in a campaign that looks truly authentic and wearable.
Implications - Male shoppers in modern society are more in touch with their fashionable sides than ever before. Designs that allow men to experiment with their style are attractive to those who want to explore different sides of themselves. Creating more less traditionally masculine pieces could help a company stay on the cutting edge.
Trend Themes
1. Authentic Men's Fashion - Opportunity for companies to create designs that allow men to explore different sides of themselves and experiment with their style.
2. Organic Campaigns - An opportunity for brands to collaborate with real people and create authentic and relatable marketing campaigns.
3. Male Fashion Experimentation - Increasing demand for less traditionally masculine fashion pieces, allowing men to express their style in unique ways.
Industry Implications
1. Fashion - Opportunity for fashion brands to create innovative designs and campaigns that cater to the needs of modern, fashionable men.
2. Marketing and Advertising - Opportunity for marketers to collaborate with real people and create authentic campaigns that resonate with target audiences.
3. Retail - Opportunity for retailers to stock and promote less traditionally masculine fashion pieces, catering to the increasing demand for male fashion experimentation.
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