When Granny Fashion Becomes Chic
References: pingmag.jp
This winter, you can give some extra comfort to you belly with the latest Japanese fashion called “Haramaki†or belly warmer. Once, Haramaki is known as a granny underwear. Japanese people believe that the center of the human spirit and the source of energy are at the belly. Wearing belly warmer will boost your blood circulation and spread the heat through body. Therefore, senior people usually wear it when they're sick.
Now, Hobonichi, Japanese company has turned the belly warmer into the fashionable must-have accessory. There are limited numbers of the fashioned belly warmers sold during summer and winter seasons. These belly warmers have become very popular collections among young Japanese.
Now, Hobonichi, Japanese company has turned the belly warmer into the fashionable must-have accessory. There are limited numbers of the fashioned belly warmers sold during summer and winter seasons. These belly warmers have become very popular collections among young Japanese.
Trend Themes
1. Fashionable Belly Warmers - The rise of fashionable belly warmers presents an opportunity for clothing companies to create stylish and trendy designs for the winter season.
2. Wellness Fashion Trend - The popularity of belly warmers highlights the growing trend of wellness-focused fashion, creating opportunities for brands to develop clothing items that promote health and comfort.
3. Revival of Granny Fashion - The resurgence of belly warmers as a fashionable accessory showcases the potential for reviving traditional granny fashion and giving it a modern twist.
Industry Implications
1. Clothing Industry - The belly warmer trend provides opportunities for clothing companies to innovate and create new product lines that cater to the demand for functional yet stylish winter accessories.
2. Wellness Industry - The adoption of belly warmers as a wellness item opens up possibilities for the wellness industry to explore new ways of integrating fashion with health benefits.
3. Vintage Fashion Industry - The revival of granny fashion through belly warmers creates a market for the vintage fashion industry to introduce classic designs with a modern twist.
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