The Bell & Ross Aviation Collection Soars to Whole New Heights
Meghan Young — April 2, 2013 — Fashion
The Bell & Ross Aviation Collection features watches that are at once darkly masculine and subtly playful. With three new additions to its time-telling arsenal, the collection will help eliminate travel tardiness in style.
A twist on the brand's iconic BR-01 model, the Bell & Ross Aviation Collection includes the heading indicator, airspeed and climb instrument recreated on the watch face it is known for. The square face has been re-vamped in a sleek black matte stainless steel and complemented with a thick rubber and heavy-duty fabric strap. But what will really excite people is the yellow accents, one of which includes the outline of a plane.
The Bell & Ross Aviation Collection has introduced a special six-watch boxed collector’s set that is limited to just 99 editions.
A twist on the brand's iconic BR-01 model, the Bell & Ross Aviation Collection includes the heading indicator, airspeed and climb instrument recreated on the watch face it is known for. The square face has been re-vamped in a sleek black matte stainless steel and complemented with a thick rubber and heavy-duty fabric strap. But what will really excite people is the yellow accents, one of which includes the outline of a plane.
The Bell & Ross Aviation Collection has introduced a special six-watch boxed collector’s set that is limited to just 99 editions.
Trend Themes
1. Aviation-inspired Watches - Opportunity for disruption: Develop watches that combine aviation-inspired design with advanced smartwatch technology.
2. Dark Masculine Timepieces - Opportunity for disruption: Create a line of dark, masculine watches that appeal to fashion-forward men seeking a bold statement piece.
3. Limited Edition Collector's Sets - Opportunity for disruption: Design limited edition collector's sets that cater to luxury watch enthusiasts and collectors looking for exclusive offerings.
Industry Implications
1. Luxury Watch - Opportunity for disruption: Innovate the luxury watch industry by incorporating unconventional design elements and limited edition offerings.
2. Fashion Accessories - Opportunity for disruption: Explore the intersection of fashion and technology by creating trendy, aviation-inspired watches that appeal to style-conscious individuals.
3. Smartwatch - Opportunity for disruption: Merge the worlds of luxury timepieces and smartwatches by developing aviation-themed smartwatches with advanced features and design.
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