This Beer and Wine Infographics Helps You Transition
Vasiliki Marapas — November 11, 2014 — Lifestyle
References: vinepair & businessinsider
Alphabet City Beer Co. partnered up with wine education website VinePair to create a helpful beer and wine infographic. No, it has nothing to do with pairing the two beverages. Rather, it's a how-to guide on transitioning from one world to another.
This infographic will appeal to beer drinkers who want to dip their toes in the wine pool,but feel a little overwhelmbed. Or, vice versa, it also works for wine enthusiasts who want to see what the world of beer has to offer, and are a little unsure of where to begin.
The infographic offers helpful suggestions: if you love pale ale, for instance, you would be better off trying a chardonnay. Meanwhile, those who call pinot noir their drink of choice will love a Lambic beer for its similarly funky, fruity taste.
This infographic will appeal to beer drinkers who want to dip their toes in the wine pool,but feel a little overwhelmbed. Or, vice versa, it also works for wine enthusiasts who want to see what the world of beer has to offer, and are a little unsure of where to begin.
The infographic offers helpful suggestions: if you love pale ale, for instance, you would be better off trying a chardonnay. Meanwhile, those who call pinot noir their drink of choice will love a Lambic beer for its similarly funky, fruity taste.
Trend Themes
1. Beer and Wine Exploration - There is an opportunity to create more resources and guides to help consumers transition between the worlds of beer and wine.
2. Personalized Drink Recommendations - Developing algorithms or apps that provide tailored drink recommendations based on a person's existing preferences can enhance their exploration of different beverages.
3. Collaborations Between Alcohol Brands - Alcohol brands can collaborate to create educational resources, like infographics, to help consumers navigate the transition between different types of beverages.
Industry Implications
1. Alcohol Retail - Alcohol retailers could leverage the trend by providing curated selections of both beer and wine to encourage consumers to explore different beverages.
2. E-commerce - Online platforms can take advantage of the trend by offering curated beer and wine subscription boxes or personalized drink recommendation services.
3. Hospitality - Bars and restaurants can use the trend to create tasting menus or events that highlight the pairing of beer and wine, encouraging customers to try both.
0.6
Score
Popularity
Activity
Freshness
