The Bedford Bag is Conveniently Convertible
Sarah Nazim — July 5, 2012 — Fashion
References: facebook & kickstarter
The Bedford Bag is a convertible backpack that can be worn in three different ways. Instead of buying multiple bags, you can now easily change a backpack into a tote, or an over-the-shoulder carry on. The bag is designed by Julie Pinzer of Mokuyubi Threads, located in Brooklyn, New York.
The knapsack is currently available in red, blue and two funky designs. The convertible straps are cleverly hidden in pouches within the knapsack, which adds to the overall sleek and modern design. The designer is trying to raise money on Kickstarter in order to continue releasing the product in the United States as opposed to having them made overseas in an effort to support local business.
These backpacks are versatile, high-quality and great for all ages. Brands that can offer distinctive products that are purposeful are sure to lure in customers over other competitors in the market.
The knapsack is currently available in red, blue and two funky designs. The convertible straps are cleverly hidden in pouches within the knapsack, which adds to the overall sleek and modern design. The designer is trying to raise money on Kickstarter in order to continue releasing the product in the United States as opposed to having them made overseas in an effort to support local business.
These backpacks are versatile, high-quality and great for all ages. Brands that can offer distinctive products that are purposeful are sure to lure in customers over other competitors in the market.
Trend Themes
1. Convertible Backpacks - Brands can capitalize on the trend of convertible backpacks by designing unique, versatile, and high-quality products that offer convenience and functionality to customers.
2. Multi-functional Bags - The rise of multi-functional bags presents an opportunity for brands to innovate and provide customers with versatile options that can easily adapt to different needs and occasions.
3. Supporting Local Business - The trend of supporting local business presents an opportunity for brands to gain a competitive edge by manufacturing their products locally and highlighting the benefits of contributing to the local economy.
Industry Implications
1. Fashion Accessories - Fashion accessory brands can tap into the trend of convertible backpacks and multi-functional bags to offer innovative and stylish solutions for consumers.
2. Travel and Luggage - The travel and luggage industry can benefit from the trend of convertible backpacks by developing innovative designs that cater to the needs of modern travelers looking for versatility and convenience in their bags.
3. Crowdfunding Platforms - The rise of crowdfunding platforms like Kickstarter presents an opportunity for entrepreneurs and designers to launch and raise funds for their innovative products, such as convertible backpacks, while also connecting with a targeted audience.
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