BECCA Cosmetics Released an 'Après Ski Glow' Collection
Ellen Smith — November 7, 2017 — Fashion
References: beccacosmetics & hypebae
The colder months can make it difficult for one to achieve and maintain a soft, rosy glow, which is why BECCA cosmetics unveiled its 'Après Ski Glow' Collection Face palette, to help brighten one's skin when the cold weather hits.
Inspired by the healthy glow that results from skiing down a wintery slope, this palette features all the tools necessary to help one achieve a more vibrant look. The limited-edition palette features a highlighter, in shades of 'Icicle' and 'Winter Berry' as well as feature-enhancing tools, like the 'Bronzed Bondi' bronzer and 'Blushed Copper' blush. To optimize one's glow, the palette includes a "paired highlighter" in colours of 'Opal' and 'Rose Quartz' to be added to one's cheekbones and the corners of their eyes.
Inspired by the healthy glow that results from skiing down a wintery slope, this palette features all the tools necessary to help one achieve a more vibrant look. The limited-edition palette features a highlighter, in shades of 'Icicle' and 'Winter Berry' as well as feature-enhancing tools, like the 'Bronzed Bondi' bronzer and 'Blushed Copper' blush. To optimize one's glow, the palette includes a "paired highlighter" in colours of 'Opal' and 'Rose Quartz' to be added to one's cheekbones and the corners of their eyes.
Trend Themes
1. Winter-themed Beauty Products - Opportunity for cosmetic brands to create limited-edition collections inspired by the colder months for a more vibrant and glowing look.
2. Multi-purpose Face Palettes - Chance for cosmetic companies to develop palettes that include various feature-enhancing tools to create a complete makeup look in one product.
3. Paired Highlighters - Innovative opportunity to offer highlighters in complementary colors that can be layered to enhance cheekbones and other facial features.
Industry Implications
1. Cosmetics - Cosmetic industry can capitalize on the demand for winter-themed beauty products and multi-purpose face palettes for enhanced user experience.
2. Fashion and Retail - Fashion and retail sector can collaborate with cosmetic brands to create integrated winter-themed makeup collections that align with fashion trends.
3. Beauty Services - Beauty service providers can incorporate the use of paired highlighters in their makeup application techniques to achieve an enhanced glow for clients.
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