Becca Cosmetic Debuted the Ignite Liquified Light Highlighter
Grace Mahas — March 27, 2020 — Fashion
References: hypebae
Premium beauty retailer, Becca Cosmetics, recently expanded its portfolio with the introduction of the new Ignite Liquified Light Highlighter, in five new shades that can be used on both the face and the body. The new product pays homage to strength, creativity, and acceptance and features a different shade for each hue.
'Strength' is a bronze white with gold while 'Creativity' boasts a peach-hued pearl color. 'Gratitude' is a copper with specks of rose gold and Passion is a pale gold. Lastly, 'Acceptance' is a pale pink-golden pearl color.
Consumers can purchase the new Becca Cosmetics Ignite Liquified Light Highlighter at participating retailers or online at the brand's website for $38 USD.
Image Credit: Becca Cosmetics
'Strength' is a bronze white with gold while 'Creativity' boasts a peach-hued pearl color. 'Gratitude' is a copper with specks of rose gold and Passion is a pale gold. Lastly, 'Acceptance' is a pale pink-golden pearl color.
Consumers can purchase the new Becca Cosmetics Ignite Liquified Light Highlighter at participating retailers or online at the brand's website for $38 USD.
Image Credit: Becca Cosmetics
Trend Themes
1. Liquid Highlighter - There is a growing demand for liquid highlighters that can be used on both the face and body, providing opportunities for new entrants in the cosmetics industry.
2. Pearlescent Shades - Consumers are looking for unique and multi-dimensional shades of highlighter, creating a market for innovative pigment formulations by cosmetics brands.
3. Inclusivity and Representation - The introduction of highlighting shade names that pay tribute to diversity and inclusivity demonstrates a growing trend for beauty brands to prioritize representation and social values, creating a potential opening for new brands with similar values in the industry.
Industry Implications
1. Cosmetics - The introduction of new shades of highlighter that cater to a diverse range of skin tones creates innovative opportunities for cosmetics brands to appeal to a wider consumer base.
2. Online Retail - The option to purchase highlighters online directly from a brand's website provides online retailers with an opportunity to expand their product offerings and tap into the growing online beauty market.
3. Socially Conscious Brands - The demand for beauty products that align with consumers' values creates opportunities for socially conscious brands to focus on representation, diversity and inclusivity in their product offerings, setting them apart from other cosmetics brands in the industry.
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