The Tanya Burr Beauty Calendar Helps You Count Down to Christmas
Alyson Wyers — December 7, 2016 — Fashion
References: us.feelunique & tanyaburr
Unlike 24 day advent calendars filled with delicious treats or other beauty calendar varieties from big brands, this 12 day Christmas countdown contains cosmetics developed by YouTuber Tanya Burr.
Available exclusively from SuperDrug and FeelUnique, the Tanya Burr 12 Days of Christmas Gift Set is a beauty calendar with a dozen doors hiding limited edition, extra special beauty products designed specifically for this time of the year. Perfect for holiday parties and "so you can shimmer and sparkle on every occasion," the treats within will help you achieve a "party-perfect look." From special edition nail polish shades to shimmery eye shadows and sparkly lip glosses, any girl will feel extra festive.
The girly advent calendar is just one item in the content creator's holiday collection.
Available exclusively from SuperDrug and FeelUnique, the Tanya Burr 12 Days of Christmas Gift Set is a beauty calendar with a dozen doors hiding limited edition, extra special beauty products designed specifically for this time of the year. Perfect for holiday parties and "so you can shimmer and sparkle on every occasion," the treats within will help you achieve a "party-perfect look." From special edition nail polish shades to shimmery eye shadows and sparkly lip glosses, any girl will feel extra festive.
The girly advent calendar is just one item in the content creator's holiday collection.
Trend Themes
1. Cosmetic Advent Calendars - Opportunity for brands to create advent calendars with cosmetics instead of traditional treats, appealing to beauty enthusiasts during the holiday season.
2. Youtuber Collaborations - Collaborative beauty products with popular YouTubers present a disruptive innovation opportunity for both the influencer and the brand, leveraging their combined influence and reach.
3. Limited Edition Holiday Collections - Brands can capitalize on the holiday season by offering limited edition beauty products specifically tailored to festive occasions, creating a sense of exclusivity and urgency.
Industry Implications
1. Beauty & Cosmetics - Cosmetic brands can tap into the trend of advent calendars with beauty products, creating new revenue streams and engaging with their audience during the holiday season.
2. Retail - Retailers have an opportunity to partner with popular YouTubers to develop exclusive beauty products or advent calendars, attracting customers both online and in-store.
3. Influencer Marketing - Influencer marketing agencies can facilitate collaborations between beauty brands and popular YouTubers, capitalizing on the influence and following of both parties for mutual benefit.
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