Beauty by Popsugar Products are Set to Become Available at Ulta
Riley von Niessen — March 8, 2018 — Fashion
References: popsugar
Popsugar, an American media and technology company that's based out of San Francisco, recently launched Beauty by Popsugar, a cosmetics line that takes the company's expansive knowledge of the industry and infuses it into its creations.
Beauty by Popsugar is expected to officially launch on March 11th, and will be available at Ulta.com, a major cosmetics retailer that ships internationally. The brand has revealed that it has developed over 80 products so far, and plans to expand in the future.
To create the products, the brand asked its many followers what they look for, and catered its offerings around these ideas. Although much of the information surrounding the products is scarce, the brand has revealed that many use nourishing ingredients like blueberry and hibiscus extracts, as well as Hawaiian kukui oil.
Image Credit: Aimee Simeon
Beauty by Popsugar is expected to officially launch on March 11th, and will be available at Ulta.com, a major cosmetics retailer that ships internationally. The brand has revealed that it has developed over 80 products so far, and plans to expand in the future.
To create the products, the brand asked its many followers what they look for, and catered its offerings around these ideas. Although much of the information surrounding the products is scarce, the brand has revealed that many use nourishing ingredients like blueberry and hibiscus extracts, as well as Hawaiian kukui oil.
Image Credit: Aimee Simeon
Trend Themes
1. Media-branded Beauty Initiatives - Opportunity for media companies to expand their influence into the beauty industry by creating their own cosmetics lines.
2. Customized Product Creation - Trend of brands involving their followers in the product development process to create offerings that cater to their specific preferences.
3. Nourishing Ingredients - Growing trend of using natural and nourishing ingredients in cosmetics formulations to cater to consumer demand for clean beauty products.
Industry Implications
1. Media - Media companies can disrupt the beauty industry by creating their own cosmetics lines.
2. Cosmetics Retail - Existing retailers can tap into the trend of customized product creation by involving their customers in the product development process.
3. Natural Beauty - Opportunity for the natural beauty industry to leverage the demand for clean beauty products by incorporating nourishing ingredients into their formulations.
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