Raph Rashid's Beatbox Kitchen Throws Down Delicious Beats
Shelby Lee Walsh — December 21, 2009 — Marketing
References: electricblue
Street meat has never looked as cool as the Beatbox Kitchen created by Raph Rashid. This is an interesting take on mobile kitchens providing food on-the-go.
The van itself resembles a giant ghetto blaster that has two tape decks which fold down or 'eject' into service windows. Beatbox Kitchen allows your to enjoy burgers, wraps and delicious ice cream desserts with a swagger that is unmatched by any other food van around.
Implications - **Flow issues, dig deeper. What specific question are you trying to answer?
With the popularity of food trucks on the rise due to the hectic lifestyle of working individuals, it is no wonder that businesses are looking to make their individual truck stand out from the crowd. A great way to do that is by taking a practical product and transforming its appearance into something that looks visually appealing to most people.
The van itself resembles a giant ghetto blaster that has two tape decks which fold down or 'eject' into service windows. Beatbox Kitchen allows your to enjoy burgers, wraps and delicious ice cream desserts with a swagger that is unmatched by any other food van around.
Implications - **Flow issues, dig deeper. What specific question are you trying to answer?
With the popularity of food trucks on the rise due to the hectic lifestyle of working individuals, it is no wonder that businesses are looking to make their individual truck stand out from the crowd. A great way to do that is by taking a practical product and transforming its appearance into something that looks visually appealing to most people.
Trend Themes
1. Mobile Kitchen Visual Design - Businesses can innovate the appearance of mobile kitchens in order to catch the attention of their target market and stand out from competition.
2. Gimmicky Decoration in Food Industry - Using unique decorations that provide great visual impacts on food vehicles may create differentiation in the food industry.
3. Innovative Food Van Structures - Creating interesting food van structures using pop-culture icons can be a way for companies to differentiate themselves by appealing to novel customers.
Industry Implications
1. Food Truck Industry - Food truck companies could take advantage of unique decorations and designs that provide a great visual impact to attract customers and stand out from competitors.
2. Pop-culture Industry - Pop-culture brands could partner with food truck companies to come up with innovative food truck structures that represent the brands while drawing more attention to their food products.
3. Marketing Industry - The marketing industry could gain from advising and supporting businesses and food truck companies with interesting decoration designs that could amplify their company's message while attracting customers.
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