BEAMS Reveals an Exclusive New Balance 574 Colorway Featuring Cowhide
Niko Pajkovic — March 9, 2022 — Fashion
References: beams.co.jp & hypebeast
BEAMS, a Japanese fashion retailer and label based in Tokyo, has unveiled an exclusive New Balance 574 colorway that expertly marries grayscale tones with cowhide overlays.
While no doubt the focal point for the entire silhouette is the gray hues, the Cowhide overlays serve to balance out the sneaker's overall aesthetic; they arrive in a dripped black color and wrap around the toe box and quarter panels. Meanwhile, the sneakers toe boxes and collars are dressed in a muted gray, while the shoe's tongue and leathers come in a stark white, providing additional contrast.
Other notable features of the BEAMS 574 colorway include black leather heel overlays, beige New Balance tongue branding, white midsections, and gum sole treading.
Image Credit: BEAMS
While no doubt the focal point for the entire silhouette is the gray hues, the Cowhide overlays serve to balance out the sneaker's overall aesthetic; they arrive in a dripped black color and wrap around the toe box and quarter panels. Meanwhile, the sneakers toe boxes and collars are dressed in a muted gray, while the shoe's tongue and leathers come in a stark white, providing additional contrast.
Other notable features of the BEAMS 574 colorway include black leather heel overlays, beige New Balance tongue branding, white midsections, and gum sole treading.
Image Credit: BEAMS
Trend Themes
1. Grayscale Fashion - Opportunity to introduce grayscale fashion accessories as a stylish and subtle addition to an outfit.
2. Cowhide Overlays - Creating accessories with cowhide overlays as a way to add a unique and trendy design element to a product.
3. Muted Color Contrast - Exploring the use of muted colors as a way to create contrast and add depth to a product or garment design.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of grayscale and cowhide overlays trends to produce products that are on-trend and popular with consumers.
2. Footwear Industry - Footwear companies can incorporate cowhide overlays and muted color contrasts into their shoe designs to create unique and eye-catching products.
3. Leather Goods Market - The leather goods industry can use cowhide overlays and grayscale trends in their product designs to create modern and stylish accessories that appeal to consumers.
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