Urban Decay's Beached Collection Was Inspired by Sea and Sand
Ellen Smith — March 28, 2018 — Fashion
References: urbandecay.hk & hypebae
While most companies are releasing its spring cosmetic lines, Urban Decay is staying one step ahead of its competitors by releasing a summer-ready 'Beached Collection' that's sure to help one achieve a healthy glow.
The line is comprised of bronzers, eye liner pencils, eye shadow palettes and lipsticks which all drew inspiration from the beach. Standouts from the line include the artistic eye shadow palette, which ranges in colors from deep blue to white gold, representing the sea, the sand and everything in between. More over, the golden eyeliner pencils are perfect for creating shimmering summer looks that are sure to have people turning their heads.
The line is ideal for creating casual day-to-day looks.
The line is comprised of bronzers, eye liner pencils, eye shadow palettes and lipsticks which all drew inspiration from the beach. Standouts from the line include the artistic eye shadow palette, which ranges in colors from deep blue to white gold, representing the sea, the sand and everything in between. More over, the golden eyeliner pencils are perfect for creating shimmering summer looks that are sure to have people turning their heads.
The line is ideal for creating casual day-to-day looks.
Trend Themes
1. Summer-ready Cosmetics - There is opportunity for brands to release summer-inspired cosmetic collections ahead of competitors' spring releases.
2. Beach-inspired Palettes - There is opportunity for brands to use nature, such as beaches, as inspiration for their cosmetic palette designs.
3. Artistic Eye Shadow Palettes - There is opportunity for more brands to create eye shadow palettes with unique colors that represent a theme or inspiration.
Industry Implications
1. Cosmetics - There is opportunity for cosmetic companies to release summer-themed collections and use inspiration from nature for palette designs.
2. Fashion - There is opportunity for fashion brands to create summer-inspired makeup looks and incorporate them into runway shows or campaigns.
3. Travel - There is opportunity for travel companies to collaborate with cosmetic brands and release limited edition collections that represent popular beach destinations.
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