Waterproof Shoe Company, Vessi Launched a Beige Sneaker
Ada MacDonald — December 2, 2019 — Fashion
References: instagram & vessifootwear
The Canada based shoe company, Vessi launched a beach-inspired waterproof sneaker. The sneaker features a fully waterproof design, allowing the user to interact with the waves without getting their socks wet. Perfect for travel, these shoes are lightweight, easy to slip on in a hurry, and can stand up to any weather with their waterproof knit.
Vessi Sneakers come in three different styles for both women and men. Its Everyday Sneaker and Cityscape Sneaker support laces, while its Everyday Slip-on is lace free and has a tighter feel than the others. They come in a variety of colors including Dusty Rose, Marine Blue, and Orcha Black, with their Beach Beige, which drew inspired from the beaches of Vancouver, being the newest to launch.
Vessi Sneakers come in three different styles for both women and men. Its Everyday Sneaker and Cityscape Sneaker support laces, while its Everyday Slip-on is lace free and has a tighter feel than the others. They come in a variety of colors including Dusty Rose, Marine Blue, and Orcha Black, with their Beach Beige, which drew inspired from the beaches of Vancouver, being the newest to launch.
Trend Themes
1. Beach-inspired Waterproof Sneakers - The trend of beach-inspired waterproof sneakers presents an opportunity for shoe companies to tap into the growing demand for functional and stylish footwear for outdoor activities.
2. Lightweight and Slip-on Shoes - The trend of lightweight and slip-on shoes opens up opportunities for businesses to create convenient footwear options for people on the go, catering to their need for comfort and ease of use.
3. Waterproof Knit Technology - The trend of waterproof knit technology offers an avenue for innovation in the textile industry, allowing companies to develop versatile and waterproof fabrics that can be applied to various products beyond footwear.
Industry Implications
1. Footwear - The footwear industry can explore disruptive innovation opportunities by incorporating waterproof and beach-inspired designs, providing consumers with functional and fashionable options for various outdoor activities.
2. Outdoor Apparel - The outdoor apparel industry can integrate lightweight and slip-on footwear options into their product offerings, catering to consumers who prioritize comfort and easy wearability during their outdoor adventures.
3. Textile - The textile industry can seize the opportunity to develop and implement waterproof knit technology, creating a range of waterproof and versatile fabrics that can be used across different applications such as apparel, accessories, and even home furnishings.
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