This House of Holland Underwear Collection Lights Up a Room
Marina Rotharmel — September 5, 2012 — Fashion
References: vogue & designtaxi
Raver-inspired gear is all the rage, and fashion team House of Holland capitalized on the fad by creating a glow-in-the-dark underwear line. This seriously fabulous line features a variety of lingerie that could light up a dark room. All of the pieces glow in the dark, but are designed to look great in the day as well.
The brand created different items for both men and women, so everyone can have an awesome illuminated piece. In true raver style, the brand used only the most vibrant neon colors like pink, blue, green, coral and white (which glows the brightest.)
To see the collection in action, check out the accompanying House of Holland promotion video.
The brand created different items for both men and women, so everyone can have an awesome illuminated piece. In true raver style, the brand used only the most vibrant neon colors like pink, blue, green, coral and white (which glows the brightest.)
To see the collection in action, check out the accompanying House of Holland promotion video.
Trend Themes
1. Raver-inspired Gear - Opportunity to capitalize on the growing demand for raver-inspired clothing and accessories, incorporating unique features like glow-in-the-dark elements.
2. Glow-in-the-dark Fashion - Innovative trend of incorporating glow-in-the-dark elements into fashion items, creating a visually striking and attention-grabbing effect.
3. Gender-inclusive Fashion - Emerging trend of designing clothing and accessories that cater to both men and women, providing a wider range of options for consumers.
Industry Implications
1. Fashion - Potential for fashion brands to explore the use of glow-in-the-dark features in their designs, offering a new and exciting twist to their clothing lines.
2. Apparel - Opportunity for apparel companies to tap into the raver-inspired market by creating glow-in-the-dark underwear and other garments that appeal to the target audience.
3. Nighttime Entertainment - Disruptive innovation opportunity for companies in the nightlife and entertainment industry to incorporate glow-in-the-dark fashion into their events or venues, enhancing the overall experience for attendees.
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