Be First Marketing School Campaign Spots Unbranded Abilities
Amelia Roblin — January 17, 2011 — Marketing
References: befirst.ua & adsoftheworld
Not every person needs fancy profiling to get noticed, with the Be First Marketing School campaign serving as proof. Using the name tag concept for its print ads, the Kaffeine Communications agency is sending the message that individuals are important at this institution in a simple, direct way.
Making students feel like more than a number, the Be First Marketing School campaign then invites them to "learn marketing in practice." For a bit of an embedded paradox, the talented scholars need no fancy branded badge, but they'll learn to help promote those who do.
Making students feel like more than a number, the Be First Marketing School campaign then invites them to "learn marketing in practice." For a bit of an embedded paradox, the talented scholars need no fancy branded badge, but they'll learn to help promote those who do.
Trend Themes
1. Print Ad Campaigns - Disruptive innovation opportunity: Developing creative and attention-grabbing print ad campaigns that effectively convey messages in a simple, direct way.
2. Person-centric Marketing - Disruptive innovation opportunity: Creating marketing strategies that prioritize individuals and make them feel valued, rather than treating them as just another number.
3. Unbranded Promotion - Disruptive innovation opportunity: Exploring the power of unbranded promotion and messaging to attract attention and generate curiosity among the target audience.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Finding new ways to captivate audiences through innovative advertising and marketing strategies.
2. Education and Training - Disruptive innovation opportunity: Developing educational programs that prioritize individual growth and practical learning experiences, rather than relying solely on branding.
3. Creative Design and Branding - Disruptive innovation opportunity: Redefining the role of branding in marketing campaigns by exploring the effectiveness of unbranded promotion and creative design concepts.
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