The Baux Pen is Made Using Bic Brand Parts
Meghan Young — March 29, 2013 — Art & Design
References: kickstarter & uncrate
Think about the most common pen brand and Bic will probably be the first thing that comes to mind; the Baux Pen hopes to change that by using Bic parts while updating its overall look and feel. Made out of custom machined aluminum, a change from Bic to Baux entails a graduation from a cheap to quality product.
Created by Dan Conti, a product designer based in Greenville, South Carolina, the Baux Pen is appropriately named after an aluminum ore. Available in two models, grooved or smooth, the Baux Pen comes in five different colors including natural aluminum or one of four anodized shades: red, black, blue and a darker grey. It can also be further customized for promotion purposes.
Created by Dan Conti, a product designer based in Greenville, South Carolina, the Baux Pen is appropriately named after an aluminum ore. Available in two models, grooved or smooth, the Baux Pen comes in five different colors including natural aluminum or one of four anodized shades: red, black, blue and a darker grey. It can also be further customized for promotion purposes.
Trend Themes
1. Upgraded Classic - Creating products that use traditional parts with updated designs can be a disruptive innovation opportunity.
2. Customization - Offering customization options for products can allow for unique differentiation in the market.
3. Quality Over Price - Shifting consumers' focus from price to quality can be a disruptive innovation opportunity.
Industry Implications
1. Writing Instruments - Innovation in the writing instrument industry can include updating the design of traditional products with quality materials like aluminum.
2. Promotional Products - Customizable products like the Baux Pen have an opportunity to disrupt the promotional products industry by offering unique, high-quality options.
3. Office Supplies - Updating traditional office supplies with modern designs and materials can create a disruptive innovation opportunity in the industry.
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