The Battle Mug Can Creatively Attach to Multiple Accessories
Tana Makmanee — March 28, 2013 — Art & Design
References: shop.battlemug & gearhungry
Anyone looking to add some striking pieces of kitchenware to their mug collection will absolutely love this Battle Mug, which looks more like a military piece of equipment than something to drink out of.
This drinking container is as tall as a beer glass, features ridges all down the side, and has a handle that is tough enough for battle. Not only does this manly drinking mug look as if it's out of a video game, but it also comes equipped with rails that you can use to attach to a variety of other objects such as a tactical light, laser or bayonet.
This weapon-inspired mug is perfect for anyone looking to upgrade their ordinary drinking devices with hardcore military-like accessories.
This drinking container is as tall as a beer glass, features ridges all down the side, and has a handle that is tough enough for battle. Not only does this manly drinking mug look as if it's out of a video game, but it also comes equipped with rails that you can use to attach to a variety of other objects such as a tactical light, laser or bayonet.
This weapon-inspired mug is perfect for anyone looking to upgrade their ordinary drinking devices with hardcore military-like accessories.
Trend Themes
1. Militarization of Everyday Objects - There is an opportunity for companies to create more products that blend traditional household items with military design and function
2. Modular, Customizable Kitchenware - The Battle Mug demonstrates opportunity for companies to create customizable mugs that can be modified with accessories, similar to how people customize their personal electronics with interchangeable parts
3. Novelty Kitchenware for Men - While novelty kitchenware has long been popular for women, there is an untapped market for companies to create unique and masculine kitchenware like the Battle Mug.
Industry Implications
1. Kitchenware - Companies in the kitchenware industry can explore designs that incorporate military design and function to appeal to a new demographic of consumers
2. Tactical Gear - Companies in the tactical gear industry can create more modular and customizable products like the Battle Mug that can be used in a variety of different contexts
3. Gifts and Novelty Items - Companies that sell gifts and novelty items can create products like the Battle Mug that appeal to men who are interested in military aesthetics and functionality.
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