The Bathing Ape Fall/Winter 2010 Shark Collection is Blinding
Zoe Badley — August 13, 2010 — Fashion
References: bape & highsnobiety
Typically for the colder season, fashion moves toward a dull and lifeless color palette; however, the Bathing Ape Fall/Winter 2010 Shark Collection is all neon and vibrancy.
Bathing Ape is known for its shark motif and features the creature on several different shoes, t-shirts and hoodies. The brand also attributes four different colors, which include red, blue, green and yellow. Be sure to check out the gallery for more vigorously-flavored attire.
Implications - The bright colors for this winter collection show that consumers are interested in diversity for seasonal wear. Businesses can appeal to potential buyers by creating products and styles that don't follow traditional or classical fashion rules and that promote brighter colors during darker seasons.
Bathing Ape is known for its shark motif and features the creature on several different shoes, t-shirts and hoodies. The brand also attributes four different colors, which include red, blue, green and yellow. Be sure to check out the gallery for more vigorously-flavored attire.
Implications - The bright colors for this winter collection show that consumers are interested in diversity for seasonal wear. Businesses can appeal to potential buyers by creating products and styles that don't follow traditional or classical fashion rules and that promote brighter colors during darker seasons.
Trend Themes
1. Colorful Winter Fashion - The popularity of neon and vibrant colors in the Bathing Ape Fall/Winter 2010 Shark Collection suggests a trend towards diverse and unconventional seasonal wear.
2. Diversity in Fashion - The Bathing Ape Fall/Winter 2010 Shark Collection showcases the demand for fashion products and styles that deviate from traditional or classical norms.
3. Non-conventional Seasonal Palettes - The use of bright colors in the colder season challenges the usual preference for dull and lifeless color palettes, presenting an opportunity for businesses to create disruptive fashion offerings.
Industry Implications
1. Apparel and Fashion - The Bathing Ape Fall/Winter 2010 Shark Collection highlights the potential for businesses in the apparel and fashion industry to tap into the trend for colorful and diverse seasonal wear.
2. Footwear - The inclusion of the shark motif on various shoe designs in the Bathing Ape Fall/Winter 2010 Shark Collection suggests an opportunity for disruptive innovation within the footwear industry by incorporating bold and unconventional aesthetics.
3. Streetwear - The neon and vibrant colors presented in the Bathing Ape Fall/Winter 2010 Shark Collection indicate an opportunity for disruption within the streetwear industry, encouraging brands to explore bolder and more unconventional styles.
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