The Bath & Body Works Unicorn Collection Boasts a Sweet Scent
Riley von Niessen — January 29, 2018 — Fashion
References: bathandbodyworks & popsugar
Those looking to add some fun additions to their showers might find what they're looking for in the new Bath & Body Works unicorn collection, which includes a range of sweet-smelling gels, creams, bath bombs, and even sponges that are shaped like the mythical creatures.
Perhaps the most dazzling product in the whole collection is the 'Unicorn Cotton Candy Bath Fizzy,' which is carved to look like the head and neck of a unicorn, and completely covered in silver glitter. In addition to looking adorable, the Bath & Body Works unicorn collection is highly affordable, with all of the products within it costing just $9 USD or less. With the hand gels and creams offered in compact bottles that can easily be thrown into a bag, they're great for travel as well.
Perhaps the most dazzling product in the whole collection is the 'Unicorn Cotton Candy Bath Fizzy,' which is carved to look like the head and neck of a unicorn, and completely covered in silver glitter. In addition to looking adorable, the Bath & Body Works unicorn collection is highly affordable, with all of the products within it costing just $9 USD or less. With the hand gels and creams offered in compact bottles that can easily be thrown into a bag, they're great for travel as well.
Trend Themes
1. Mythical Creature-themed Lifestyle Lines - There is an opportunity for other brands to create product lines that celebrate other mythical creatures such as dragons, mermaids, or fairies.
2. Interactive Bath and Body Care - Brands can innovate by creating products that provide a more interactive experience to consumers while they shower or bathe.
3. Affordable Bath and Body Care - An opportunity exists for other brands to create affordable bath and body care products in aesthetically appealing packaging.
Industry Implications
1. Beauty and Personal Care - Brands within the beauty and personal care industry can innovate by incorporating fun, visually appealing packaging and unique scents into their product lines.
2. Gift and Novelty - Retailers within the gift and novelty industry can create merchandise similar to the unicorn collection and cater to a younger demographic.
3. Travel Accessories - Brands within the travel industry can create mini versions of bath and body care products that can easily fit into a traveler's bag or carry-on.
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