PUMA's New Line of Basket Heart Sneakers Have Lace Shoelaces
Madison Mackay — March 21, 2018 — Fashion
References: footlocker & hypebae
Athletic wear company PUMA created a new line of Basket Heart sneakers with a distinct lacing design. Known for using high-quality materials, the brand's products are built to last.
The new shoes are available in two spring-ready colors: white and lavender. Redesigning the brand's classic shoe style, these new sneakers have large, oversized laces made from a lace material as a bold addition. The all-leather uppers are paired with gold, logo-stamped metal accents, creating a modern contrast. The clean design mixes streetwear with a classic 90s aesthetic, offering a unique new take on a well-known shoe.
The new Basket Heart sneakers by PUMA are available online now for $100, just in time to be the perfect spring addition to any wardrobe.
The new shoes are available in two spring-ready colors: white and lavender. Redesigning the brand's classic shoe style, these new sneakers have large, oversized laces made from a lace material as a bold addition. The all-leather uppers are paired with gold, logo-stamped metal accents, creating a modern contrast. The clean design mixes streetwear with a classic 90s aesthetic, offering a unique new take on a well-known shoe.
The new Basket Heart sneakers by PUMA are available online now for $100, just in time to be the perfect spring addition to any wardrobe.
Trend Themes
1. Bold Lacing Design - PUMA's new line of Basket Heart sneakers features large, oversized laces made from lace material, presenting an opportunity for other athletic wear companies to explore innovative and eye-catching lacing designs for their own sneakers.
2. Streetwear Revival - With its clean design that combines streetwear and a classic 90s aesthetic, PUMA's Basket Heart sneakers tap into the growing trend of reviving nostalgic fashion styles, providing an opening for other fashion brands to reimagine and modernize their own iconic designs.
3. Distinct Color Palette - The two spring-ready colors, white and lavender, in PUMA's new line of Basket Heart sneakers offer an opportunity for shoe manufacturers to experiment with unique and fresh color combinations, catering to consumers who are seeking more vibrant and unconventional footwear options.
Industry Implications
1. Athletic Wear - PUMA's innovative Basket Heart sneakers demonstrate a disruptive opportunity for the athletic wear industry to explore unconventional design elements that appeal to fashion-conscious consumers.
2. Fashion - The streetwear revival trend showcased in PUMA's Basket Heart sneakers presents a disruption opportunity for fashion brands to revisit and reinvent their own iconic styles to cater to the growing demand for nostalgic fashion aesthetics.
3. Shoe Manufacturing - The bold lacing design and distinct color palette of PUMA's Basket Heart sneakers signal an opportunity for shoe manufacturers to experiment with unique materials and color combinations to create eye-catching and fashion-forward footwear.
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