Barneys Fall 2011 Carine's World Campaign is a Family Affair
Souzan Michael — August 10, 2011 — Marketing
References: huffingtonpost & fashionologie
Former Vogue Paris editor-in-chief Carine Roitfeld is fashion royalty and a true living legend, so it's no wonder that the Barneys Fall 2011 Carine's World campaign is a gold mine for fashion lovers. Roitfeld acts as stylist and model in the Fall 2011 ad campaigns.
The fashion powerhouse poses with her son Vladimir Restoin-Roitfeld and the campaign also features her Carine's daughter Julie Restoin-Roitfeld modeling Givenchy, while Carine herself wears a black leather Rick Owens skirt and sweater.
The Barneys Fall 2011 Carine's World campaign was shot by famed photographer Mario Sorrenti and also features other world-famous models, such as Natasha Poly, who wears looks from The Row, Dasha Zhukova wearing Proenza Schouler and Naomi Campbell rocking a Fendi ensemble.
The stunning advertisements can be seen in this season's Barneys catalog, the fall windows, the Barneys website and the fall print ads.
The fashion powerhouse poses with her son Vladimir Restoin-Roitfeld and the campaign also features her Carine's daughter Julie Restoin-Roitfeld modeling Givenchy, while Carine herself wears a black leather Rick Owens skirt and sweater.
The Barneys Fall 2011 Carine's World campaign was shot by famed photographer Mario Sorrenti and also features other world-famous models, such as Natasha Poly, who wears looks from The Row, Dasha Zhukova wearing Proenza Schouler and Naomi Campbell rocking a Fendi ensemble.
The stunning advertisements can be seen in this season's Barneys catalog, the fall windows, the Barneys website and the fall print ads.
Trend Themes
1. Fashion Campaigns - Opportunity for brands to collaborate with influential figures in the fashion industry to create impactful advertising campaigns and reach a wider audience.
2. Model as Stylist - Modeling industry professionals can explore the trend of models taking on additional roles, such as stylist, to create a unique and personal brand image.
3. Fashion Catalogs - Online and print catalogs continue to be important marketing tools for fashion retailers to showcase their latest collections and engage consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can partner with influential fashion figures to create collaborative campaigns and boost brand recognition and sales.
2. Modeling - Models can leverage their influence and personal brands by taking on additional roles in the fashion industry, such as styling, to differentiate themselves.
3. Photography - Photographers can collaborate with fashion brands and influential figures to create visually impactful campaigns that resonate with consumers.
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