Barneys Electric Holiday Features Disney Characters as Fashion Models
Trenton Millar — August 30, 2012 — Marketing
References: thewindow.barneys & hypebeast
Barneys Electric Holiday has been announced as the follow up to last year's Gaga workshop theme. The Electric Holiday campaign will feature beloved Disney characters as high-fashion runway models wearing clothes by the world's top designers.
Starting on November 14th, Barneys' Madison Avenue flagship store will feature a 3D light show and a short art film that features Disney character models accompanied by an original score by Michael Giacchino. The art film will feature Minnie Mouse in Lanvin by Alber Elbaz, Goofy in Balmain by Olivier Rousteing, Daisy in Dolce and Gabbana, Mickey Mouse in Balenciaga by Nicolas Ghesquiere and Cruella DeVille in Rick Owens.
In addition to the Electric Holiday campaign, Barneys is also selling limited edition Vinylmation figurines that have been designed by greats like Paul Smith and Diane Von Furstenberg.
Starting on November 14th, Barneys' Madison Avenue flagship store will feature a 3D light show and a short art film that features Disney character models accompanied by an original score by Michael Giacchino. The art film will feature Minnie Mouse in Lanvin by Alber Elbaz, Goofy in Balmain by Olivier Rousteing, Daisy in Dolce and Gabbana, Mickey Mouse in Balenciaga by Nicolas Ghesquiere and Cruella DeVille in Rick Owens.
In addition to the Electric Holiday campaign, Barneys is also selling limited edition Vinylmation figurines that have been designed by greats like Paul Smith and Diane Von Furstenberg.
Trend Themes
1. Fashionable Characters - Opportunity for fashion brands to collaborate with popular fictional characters for innovative clothing lines.
2. High-fashion Models - Potential to explore the use of unconventional models, such as cartoon characters, to promote high-end fashion brands.
3. Art Film Collaborations - Opportunity for fashion brands to collaborate with artists and filmmakers to create unique brand experiences.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend by partnering with popular fictional characters to create unique clothing collections.
2. Entertainment - Entertainment companies can explore collaborations with fashion brands to bring beloved characters to life in high-fashion contexts.
3. Film and Animation - Film and animation studios can explore new avenues for character licensing and merchandising by partnering with fashion brands.
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