Rowing Blazers Celebrates Barbar the Elephant's 90th Anniversary
Francesca Mercurio — September 11, 2021 — Life-Stages
References: licenseglobal
Rowing Blazers, FILA, and Nelvana have come together and designed a tennis-inspired capsule collection that celebrates the well-loved children's literacy character Barbar the Elephant. The Rowing Blazers x FILA x Barbar collection features 14 tennis-ready pieces and launches just in time to celebrate Barbar's 90th anniversary.
Rowing Blazers chief executive, Jack Carlson, spearheaded the collaboration after admiring a print that hung in his home of Barbar playing tennis. The capsule follows a color palette of white, navy, green, and yellow and incorporates the character Barbar sporting tennis attire. The collection features a selection of apparel, accessories, and shoes, ensuring there is something for everyone.
The children's literacy character Barbar has been loved by nine generations, making this collection a must-have for all - old and young.
Image Credit: Rowing Blazers
Rowing Blazers chief executive, Jack Carlson, spearheaded the collaboration after admiring a print that hung in his home of Barbar playing tennis. The capsule follows a color palette of white, navy, green, and yellow and incorporates the character Barbar sporting tennis attire. The collection features a selection of apparel, accessories, and shoes, ensuring there is something for everyone.
The children's literacy character Barbar has been loved by nine generations, making this collection a must-have for all - old and young.
Image Credit: Rowing Blazers
Trend Themes
1. Character-themed Clothing Capsules - Licensing characters from beloved children's literature for thematic clothing collections creates new revenue streams and increases brand reach.
2. Collaborative Fashion Collections - Partnering with other brands to create unique collections expands brand identity and targets multiple audiences.
3. Branded Collections Celebrating Milestones - Creating limited-time collections to celebrate milestone events commemorates the brand's history while increasing consumer engagement and creating urgency.
Industry Implications
1. Children's Literature - Licensing characters from children's literature for special collections creates cross-over appeal and brand recognition.
2. Fashion - Collaborative clothing collections open up new markets and sales opportunities within the fashion industry.
3. Entertainment - Branding collections around media and entertainment milestones drives customer loyalty and engagement within entertainment industries.
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