The New BAPE x READYMADE Collection Leverages Military Looks
Niko Pajkovic — October 19, 2021 — Fashion
The recently unveiled 'BAPE x READYMADE AW21' collection boasts a wide range of military-inspired garments dressed in BAPE's signature graphics. The launch of the new capsule is the third time these two brands have teamed up.
Most recently, READYMADE, a brand known for reworking second-hand garments, had partnered with BAPE on a colorful, graphics-heavy collection in June. Now, the two Japanese labels have worked to reimagine the military uniform. The collection presents a new version of the 'BAPE x READYMADE' down jacket, which is delivered in an army-green colorway and covered in eye-catching graphics and patchwork.
Other items in the collection include cargo pants, a clutch bag, and even a 'BABY MILO' plush doll made from vintage military fabrics.
Image Credit: A Bathing Ape
Most recently, READYMADE, a brand known for reworking second-hand garments, had partnered with BAPE on a colorful, graphics-heavy collection in June. Now, the two Japanese labels have worked to reimagine the military uniform. The collection presents a new version of the 'BAPE x READYMADE' down jacket, which is delivered in an army-green colorway and covered in eye-catching graphics and patchwork.
Other items in the collection include cargo pants, a clutch bag, and even a 'BABY MILO' plush doll made from vintage military fabrics.
Image Credit: A Bathing Ape
Trend Themes
1. Military-inspired Streetwear - The fusion of military aesthetics and streetwear offers an opportunity for disruptive innovation in the fashion industry by creating a unique style that appeals to a wider audience.
2. Sustainable Streetwear - The use of second-hand garments and vintage military fabrics in streetwear presents an opportunity for disruptive innovation in the fashion industry by providing a more sustainable approach to fashion design and production.
3. Collaborative Streetwear - Collaboration between established streetwear brands presents an opportunity for disruptive innovation in the fashion industry by combining their unique styles to create something new and appealing to a wider audience.
Industry Implications
1. Fashion Industry - The combination of military aesthetics and streetwear presents an opportunity for disruptive innovation in the fashion industry by creating a new style that resonates with consumers.
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3. Toy Industry - The use of vintage military fabrics to create a 'BABY MILO' plush doll presents an opportunity for disruptive innovation in the toy industry by creating unique and eco-friendly toys.
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