Banana Republic Luxe Leisure Line Brings Laid-Back Attire
Meghan Young — January 27, 2010 — Fashion
References: bananarepublic & fabsugar
A big fan of this particular fashion house, I’m excited to share with you their newest capsule collection: the Banana Republic Luxe Leisure line. Releasing in time for vacationers and early summer shoppers, the collection brings luxury designs to laid-back attire.
According to Fab Sugar, the Banana Republic Luxe Leisure line will comprise 40 pieces ranging from $29.50 to $110. From swimwear to tunics, Simon Kneen of Banana Republic explains, “We’re trying to capture the needs of the customer.”
According to Fab Sugar, the Banana Republic Luxe Leisure line will comprise 40 pieces ranging from $29.50 to $110. From swimwear to tunics, Simon Kneen of Banana Republic explains, “We’re trying to capture the needs of the customer.”
Trend Themes
1. Laid-back Luxury - Disruptive innovation opportunity: brands can create more high-end, refined versions of relaxed, comfortable clothing.
2. Capsule Collections - Disruptive innovation opportunity: businesses can create limited collections to meet a specific set of consumer needs, like vacation or summer wear.
3. Affordable Luxury - Disruptive innovation opportunity: companies can give customers a taste of luxury textiles and manufacturing for a lower cost than traditional luxury retailers.
Industry Implications
1. Fashion - Fashion companies can explore creating lines that combine high-end materials and manufacturing with comfortable, casual styles.
2. Retail - Retailers can offer limited-edition collections that target specific customer needs or seasons.
3. Swimwear - Swimwear companies can create high-end, luxury versions of comfortable, relaxed beachwear.
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